Alianore contributed her replies to my earlier post, and as I miscounted the original responses that brings the total to 11. Hooray, double figures! I also realise that I didn't distinguish between Sarah Johnson and Sarah Cuthbertson in my summary. So here is an updated and amended post.
Thanks again to all who replied.
Sarah J provided the background to the article, "I gather it's based on her experiences in trying to interest US publishers in historical novels. Ms. Goodman was a speaker at the HNS conference last year in Salt Lake City and gave her thoughts in greater detail." This answers my original question about the basis of the article; it presumably represents the views of a group (number unknown) of US editors. Rick and Sarah J also both thought it reflected the tastes of a majority of US readers. By the way, does anyone know if publishers do much reader research? I'd never thought of it before, but I don't recall ever seeing a customer questionnaire about books, though I get surveys from ferry operators, companies I once hired a car from, printer manufacturers, the Guardian website, supermarkets and regional French tourist boards.
Here's a summary of the replies. If I've missed something or got the wrong end of the stick, do correct me.
Attractants
Strong story and/or characters (Alex, Ali, Alianore, Gabriele, Sarah C, Wil)
Historical figures rather than purely fictional characters (Susan)
Particular time and place (Susan)
Conflict between characters that is true to the period (Alianore, Sarah C)
Exciting and bloody battles (Gabriele)
Convincing and well written (Alexandra)
Background detail that deepens knowledge of the characters and their lives (Alianore)
Repellents
Too much detail/info dump (Ali, Alianore, Bernita, Sarah C, Wil)
Gross historical inaccuracy or anachronistic ideas (Ali, Alianore, Bernita, Sarah C)
Boring or cliched story and/or characters (Alex, Ali, Sarah C)
Laboured modern analogy and/or modern propaganda (Alianore, Gabriele, Sarah C)
Mysticism (Susan)
Sexual awakening with an obliging artist, peasant or ratcatcher (Susan) (Ratcatcher? I'm dying of curiosity!)
Major fictional character introduced among real historical figures (Alianore)
Nine women and two men replied, and both men said they didn't read much historical fiction, so that's consistent with the view that most readers are women.
'Too much detail' was mentioned as a dislike by five people. This is fascinating, so I want to understand it better - how much is too much? Bernita mentioned Peter Tremayne's Sister Fidelma mysteries (see the comment thread for an illustrative quote!) and Alianore mentioned Elizabeth Chadwick. It seems that gratuitous detail that doesn't advance either story or character is annoying (though tastes vary, and one person's gratuitous detail is probably another person's rich background). I'm just reading my first Elizabeth Chadwick so can't comment on her, but I concur with the comments on the Sister Fidelma mysteries. I've read two of them, Absolution by Murder and The Haunted Abbot. I find Sister Fidelma too know-it-all to be a sympathetic character. I'm not an expert on 7th-century Ireland, but I do know something about 7th-century England, and I'm not convinced that the contrast was anything like as great as depicted. (Which reminds me. Horrible pun from a computing newsgroup, courtesy of my partner. 'Who were the first recorded artists in Britain? The garrison of Hadrian's Wall, because they were de-Picting the landscape.' Groans are permitted.)
Sorry. Back to Sister Fidelma. Anyway, Peter Tremayne has the nickname in our household of 'Mr Everything-Good-Comes-From-Ireland'. I've read some of his non-fiction on the same subject, and it seems to me that he selectively quotes evidence that supports his thesis of 'Celtic' cultural superiority and downplays evidence that doesn't support it. I've no difficulty with his description of the sophisticated Irish legal system and the Brehon judges; where I part company is on the assumption that early English law and society was invariably primitive, crude and unjust.
I find some of his details unconvincing too. In Absolution by Murder, a cave below Whitby abbey leads to an opening in the cliffs high above the sea, a convenient place to dispose of a dead body and a crucial plot point. I've walked those cliffs many times and the caves in them are all at beach level, formed by wave action. I suppose there could have been a high-level cave in the 7th century that has eroded away, but the geology is mostly boulder clay overlaying thin layers of shale, and that doesn't tend to form extensive cave systems. In The Haunted Abbot the plot relies on a stone-built abbey in Suffolk with an extensive network of secret underground passages. There are records of early English abbeys and monasteries founded in ex-Roman structures, like the Saxon Shore Forts, but I haven't seen a report of a Roman fort or villa with a vast underground cellar system, especially not with a convenient passage through the defences. You get sewers in big towns, but the passages described are clearly not a sewer system. And in The Haunted Abbot a Frankish trader complains that the primitive English have no use for coins except as bullion, but in the same book Fidelma and her companion use coins to pay an English farmer for a night's lodging, which the farmer accepts as normal and ordinary. Either it was a coin-using economy or it wasn't, surely? Maybe there is evidence to support all these, but this sort of thing makes me suspicious.
On the generalisation that women like to read about other women, of the nine women who replied, five didn't mention the issue, two specifically said they had no preference (three if you include me), one said she preferred to read about men and one said she either had no preference or preferred to read about men. Gabriele articulated the issue for me when she said, "I don't want an agenda tagged to them, and female characters are more prone to attract one. Nor do I want female characters that in order to be interesting violate the restrictions of their time in a historically impossible way." Thank you, Gabriele, that sums up exactly what I've been groping towards all through the discussions on women in historical fiction. I think this is why warrior princess characters raise my hackles; it's my equivalent of the dormouse test. I'm fine with it if there's evidence in support, either already known to me or in the Author's Note. In the absence of evidence, though, it's an immediate alarm bell for a bolted-on modern agenda, whether it be stridently feminist (Women can do everything and men are a waste of space), faintly misogynistic (Women are weak and boring unless they're hitting someone with a sword), blatantly commercial (Female action heroes sell) or dubiously pornographic (Leather bikinis and armour-plated bras. Oooo!).
Just for completeness, here's my own list of things that attract me to or repel me from historical fiction:
Attractants:
- A rich and complex world that feels convincingly real
- Humour, preferably subtle
- A story and motivations that belong to that time and place (it might resonate with the present, in fact one of the reasons I find history fascinating is that it so often does, but I don't like to feel that the story could be happening now just by changing the names and costumes)
- Variation in style of speech so I can tell which character is talking without looking at the dialogue tag
- Author's note (if the author feels it necessary to diverge from historical events for their story, I like them to come clean about it)
Repellents:
I should say first that I almost never give up on a book before the end. I don't seem to have any automatic 'off' buttons. All these are portable, with other graces weighed.
- Made-up mysticism. (If it's a book about magic and supernatural powers, please call it a fantasy).
- Ludicrous historical inaccuracy. (Marie Antoinette looking up at the Eiffel Tower on her way to the guillotine, 12th-century Welshmen wearing kilts and woad, rifles in the English Civil War, "Wow, cool!" said Michaelangelo, "Honey, don't worry," said Lady Jane Grey, "By Mithras!" roared Eric Bloodaxe).
- Self-important, pretentious, pompous or patronising style, especially if combined with a plodding or meandering plot. I can think of three books I've failed to finish in the last couple of years, and all three were for this reason.
- A modern social or political agenda imposed on an earlier time.
Sarah C also made an observation that I fear may be very perceptive, "it seems to me that literary agents, when they're not looking for more of the Current Big Thing, are always trying to find the Next Big Thing. And because of the Big Thing mentality, they sometimes ignore mundane qualities such as storytelling, 3D characters, historical accuracy and polished prose, dialogue and plotting. Hearteningly, these qualities are sometimes there anyway, but I get the impression they're not top priorities these days." Very possibly true, because a big publisher makes far more money from one book that sells 100,000 copies than from 10 books that each sell 10,000 copies (and 100 books that each sell 1,000 copies is probably a recipe for bankruptcy), so they naturally want high-volume sellers for the mass market. So where does that leave readers who don't necessarily want the Next/Current Big Thing? In the library or the second-hand bookshop looking for out-of-print titles with these mundane qualities? Or will niche publishers emerge to fill the gap? And if they do, how will we find them?